Published Authors
The Significance Of ‘word-of-mouth’ And ‘internet’ To Direct Selling
Direct selling has existed in the markets for centuries. The main challenge created in the 21st century is to maintain a healthy competition and to construct a strong persuasive word-of-mouth. The following research focuses on three factors that count for the effectiveness of word-of-mouth. The use of Internet enables everyone to access and exchange information between two or more parties
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